Business Guide
How to turn the MERCOSUR agreements into concrete opportunities for your business, regardless of your sector.
The figures presented are estimates or projections from official sources (European Commission, ECIPE, economiesuisse). They do not constitute a guarantee of future results and are subject to change depending on the evolution of the agreements, their effective implementation and market conditions.
Opportunities by sector
Industry
Automotive, machinery, equipment: elimination of 14-35% duties.
Agriculture
Wine, chocolate, olive oil: access to 270M consumers.
Services
Finance, telecom, IT: liberalization and professional mobility.
Public procurement
Access to government tenders (8 bn EUR/yr in Brazil).
Logistics
Customs facilitation and simplification of import/export procedures.
Pharmaceutical
Duty reduction up to 14% and enhanced patent protection.
5 steps to prepare your business
Analyze your tariff exposure
Identify the customs codes (HS) of your products and consult the tariff dismantling annexes to know the reduction schedule.
Master the Rules of Origin
To benefit from preferential tariffs, your products must be considered 'originating'. Study the rules specific to your product.
Comply with TBT and SPS standards
Duty reduction does not mean the disappearance of technical or sanitary standards. Ensure your products comply.
Protect your Intellectual Property
Verify that your patents, trademarks and geographical indications are protected under the agreements.
Integrate Sustainable Development
The agreements include binding chapters on sustainable trade. Anticipate the sustainability requirements of your supply chains.
For European companies
Export to MERCOSUR
- Progressive elimination of customs duties on 91% of exports
- Access to public procurement (8 bn EUR/yr in Brazil)
- Protection of 350+ geographical indications
- Securing the supply of critical raw materials
- Stable legal framework for investments
For Latin American companies
Export to Europe
- Preferential quotas for key agricultural products
- Access to the EU single market of 450 million consumers
- Integration into European value chains
- Technology transfer and industrial modernization
- Inflow of European capital via the investment chapter
Need personalized support?
I help you identify opportunities specific to your sector and prepare your market entry strategy.