Wine / Spirits
Exploring opportunities and challenges for the wine and spirits industry in the EU-MERCOSUR agreement.
Trade Volume
€3.5 bn
Tariff Reduction
27% à 0%
Transition Period
10-year transition period
Key Figures
€3.5 bn
Trade Volume
27% à 0%
Tariff Reduction
357
Protected European GIs
10 years
Transition Period
Opportunities
Protection of 357 European Geographical Indications (GIs).
Full reduction of customs duties from 27% to 0%.
Expanded access to the high-end Brazilian market.
Mutual recognition and protection of designations of origin.
Risks
Increased competition from Argentine and Chilean wines.
Potentially incomplete protection of GIs in some MERCOSUR countries.
Non-tariff barriers (labeling requirements, certification).
Risk of counterfeiting of protected designations of origin.
Strategic Recommendations
1
Develop targeted marketing strategies for the Brazilian market.2
Strengthen market surveillance to combat counterfeiting.3
Collaborate with MERCOSUR authorities to ensure effective GI protection.4
Invest in wine tourism to promote European wine regions.Sector Inquiry
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