Cosmetics & Beauty

Access to the world's 4th largest beauty market and export opportunities for European brands.

Trade Volume

€4 Mrd

Tariff Reduction

12% → 0%

Transition Period

Phased tariff elimination over 5 to 10 years.

Key Figures

€4 Mrd

EU-Mercosur Trade Volume

de 12% à 0%

Tariff Reduction

#4 mondial

Brazilian Market Ranking

Enregistrement ANVISA

Main Regulatory Hurdle

Opportunities

Direct access to the Brazilian market, the world's 4th largest for cosmetics.

Full elimination of 12% tariffs.

Enhanced protection for brands and product formulations.

Growing demand for European luxury and niche cosmetics.

Risks

Long, complex, and costly ANVISA registration process.

Specific regulatory and testing requirements in Brazil.

Strong competition from well-established local brands like Natura.

High risk of counterfeiting for luxury products.

Strategic Recommendations

Anticipate and budget for the ANVISA registration process well in advance.

Adapt products and testing to Brazilian regulatory standards.

Develop a niche strategy focusing on luxury, sustainability, or innovation.

Implement robust anti-counterfeiting measures to protect the brand.

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Complete Guide

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