Tech / Digital

Driving innovation and digital transformation across economies.

Trade Volume
€8 Mrd
Tariff Reduction
N/A
Transition Period
5 years for full implementation of e-commerce and data flow provisions.

Key Figures

€8 Mrd
EU-Mercosur Trade Volume
Inclus
E-commerce Chapter
Harmonisé
Data Protection Framework
En croissance
Startup Ecosystem

Opportunities

Dedicated chapter on e-commerce and data flows.
Easier access to the Brazilian tech market, the 5th largest in the world.
Mutual recognition of electronic signatures.
Common framework for personal data protection.

Risks

Potential data localization requirements.
Constantly evolving technology regulations.
Strong competition from GAFAM and local players.
Complexity of software intellectual property protection.

Strategic Recommendations

1
Establish active regulatory monitoring of Mercosur tech laws.
2
Develop partnership strategies with local technology players.
3
Adopt high data protection standards to facilitate transfers.
4
Invest in AI and cloud solutions tailored to the South American market needs.

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